Lots of books about price strategy are heavy on the theory and light on the practical application. That is, they tell you what the world looks like, and how the world works. However, they don’t advise you on what to do and how to do it.
Furthermore, most of the “practical” books are written for pricing specialists and managers at large corporations. Much of their advice about what to do and how to do it isn’t feasible for a solopreneur or small business owner.
A small company where each executive wears multiple hats (or all the hats if you’re a company of one) is a far different reality than a large corporation that can afford a staff of pricing experts and outside consultants.
However, there are some well-written books, with useful pricing advice, for a small business owner. If you’re the type of person who likes to read business books, here are three books on pricing I recommend:
Pricing Strategies for Small Business, by Andrew Gregson, 2012.