I write about price strategy for small businesses who want to increase their sales and profits.
My writing preaches the virtues and tactics of differential pricing (aka price segmentation): the strategy of selling the same (or nearly the same) thing to different people at different prices. Why? Because forcing your target market into a “buy or don’t buy” choice with a single price point puts an artificial cap on your firm’s growth.
I’ll show you how to move away from “one-size-fits-all” pricing so you can harvest more of the value your customers see in your products and services.
If you’re ready to increase your sales and profits, I invite you to subscribe to my free ($0) weekly newsletter, Pricing Pointers. Each issue will be delivered straight to your e-mail inbox.
Here’s a sample of my recent writing organized around 7 different themes.
I’m an economist and a Certified Pricing Professional (CPP). You can contact me, or learn more about me at LinkedIn.