Harry Browne said that the secret of success is to find out what people want and help them get it.
So, what do people want?
Broadly speaking, people want four things — each driven by pain, fear, or pleasure.
[1.] They want to eliminate something they have but don’t want. This is PAIN at work.
[2.] They want to prevent something they don’t have and don’t want. This is FEAR at work.
[3.] They want to protect something they have and want. This is another form of FEAR.
[4.] They want to acquire something they don’t have but want. This is PLEASURE at work.
People turn to the marketplace looking for products and services like yours for one of two reasons. Either they can’t satisfy these wants themselves, or they think someone else can satisfy them better, faster, or cheaper than they can do it themselves.
Think about your customers or clients.
What do they want?
What’s keeping them from getting it?
How does your product or service help them get what they want?
What’s that worth to them?