Do you know there’s a pricing technique that not only increases customer satisfaction but also increases your sales and profit?
Optional products or services that complement and enhance your customer’s experience with your base product are a great way to transform it from a one-size-fits-all commodity into a distinctive, customized product that’s just right for them.
Your customers or clients will find the opportunity to enhance their purchase with other items very tempting — especially if the prices of these offerings are relatively low compared to the price of their initial purchase.
You’ve probably experienced this effect yourself. After buying a new suit or dress, a few more dollars for the perfect belt to go with it seems insignificant in comparison.
It doesn’t matter whether you sell a product or a service. It doesn’t matter whether you sell to consumers or to other businesses. Give your customers options that will improve the results they’ll get from their purchase. You’ll increase their satisfaction and your sales and profits.
Read more in How to price bare bones products with add-ons.